7 Keys of Expert SEO Article Writing

seo, content, blogging, article creation

7 Tips from a Professional SEO Copy Writer

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SEO blog sites and content creation are a real fundamental part of online search services and social media marketing. At VIP SEO Blog, I write for around 10 SEO blogs and publish several articles weekly for my clients. I also employ the use of AdWords and Google Analytics, and this helps drive traffic to their sites, and keeps their phone ringing with new customers.

Nothing beats free advertising though and getting ranked in Google, Bing or Yahoo! in that coveted top position of organic hits is great. Not to mention the Google Local Pack which is almost like the Holy Grail to most small business owners.

For this article, though I would like to focus on SEO Copywriting and some PR Tools…mostly the copywriting though. Google has just about got all the spam sites locked down – for the most part, that is – and content is making a comeback, big time. It never really left, it was just such a hassle locating good articles and quality content while wadeing through all the spam sites.

Routinely publishing fresh content on your website is the most convenient way to introduce prospective clients or customers to your brand. Naturally, you can’t just throw a lot of words on a page and expect people to come running. At VIP SEO Blogging Services I know that if you build it, they will come … however only if you develop it properly.

Here are my 7 Tricks of Professional SEO Article Writing:

Keyword Research and Copy Writing

If you’re going to publish content on your website , you might as well take the time to make sure Google notices  your effort. Find out which keywords and expressions people are looking for (in addition to what you can be competitive in), and make yourself a keyword spreadsheet. Keep an eye on the number of times you work the keywords into your content, and utilize the right tools to track where you rank for the keywords you target. Rank Tracker is my preferred keyword research tool.

Have no idea where to start? Have a look at this video guide to keyword research for SEO using Rank Tracker:

Using Your Keywords Correctly

Once upon a time, being an SEO content copywriter just suggested stuffing keywords into your copy– however, since the Penguin update from Google that’s not how the game is played any longer. While it’s still a smart idea to include your target keyword(s) throughout your article, peppering your copy with forced keywords won’t really move the dial much (and frequently, it’ll harm it). As is the case with any little SEO method, you’ve got to be tactical.

Include your keyword in the title – that is your first and should be your only H1 header, in the first 100 words, and in the first H2. Keep in mind that it isn’t required to strike or bold your keyword throughout the article– simply make certain you have it in among them).

After that, you should start using LSI keywords throughout the rest of the article. Some so called experts tout that LSI Keywords have little or no impact. I beg to differ. This may be true as far as a ranking factor, but not for people reading your article. This is not gaming the search engines, this is just common practice to stay on point when writing content for a preferred audience.

As an added note, you should never ever have to struggle to fit your keyword(s) in your copy. Preferably, your keyword must feel and read naturally through out the creation process of your content. If you feel like you’re starting to write jibberish, or when you read it aloud, it sounds like ‘engrish’, well – you’ve gone too far.

Remember, individuals using search engines are looking for that specific piece of information due to the fact that they want to know more about it, so it makes sense to give them what they’re looking for. You’ll get more clicks if you do– it’s one of the techniques of the trade for professional SEO article writers.

Search engines tend to offer preference to longer blogs and articles. Yesterday’s search engine is today’s content engine. If Google starts delivering short, crappy articles to me you better believe I will be headed over to Bing or Yahoo! – G. Herring

Talk About What People Care About

Before you set out to do any sort of SEO work composing an article, ask yourself this: Do I care about this? Do I even know anything about this?– too often, article authors just spin out content for no real reason, without any genuine technique behind it. They forget that actual humans want to read this stuff– you’re not actually composing for Google’s algorithms, you’re writing for people!

When you’re writing, you should constantly seek to provide some sort of value to your readers and for your readers. What can you tell them that no one else can? What service can you supply that’s special? What knowledge can you share that cannot be discovered anywhere else?

Everybody wants you to sign up for something before they let you download that golden PDF full of info or on the promise they will email you something very valuable. Stop holding content hostage. Very rarely do people just want to help out anymore. Do something different!

Nobody knows your company like you do so use that to your benefit. If not, you can at least discuss news associated with your company or industry. When in doubt, look at your list of SEO keywords and see what type of list, backlinks or extensive posts you can use to help your readers out.

Do not hesitate to speak with other professionals either. Ever heard of LinkedIn? If you quote other experts in your field or link their articles in your post, maybe they’ll be more likely to share your content through their own social channels or blogs– this way, you can leverage larger networks to increase the size of your own.

Size Matters – Make It Long Enough to Count

Sure, 300 to 400 words of fresh content is much better than no brand-new content at all (actually, that’s questionable) however, just how much worth can you really provide in such a short space? It better be some mind blowing out of this world industry shaking revelation…

Search engines tend to offer preference to longer blogs and articles. Yesterday’s search engine is today’s content engine. If Google starts delivering short, crappy articles to me you better believe I will be headed over to Bing or Yahoo! Attempt to aim for at least 800 – 900 words, but if you can get to 1,200 or more, go for it. There has actually been a great deal of research that shows that search engines tend to prefer “thorough” content of at least 2,000 words. Include links and references as well.

The longer your content, the more value you’re going to provide your readers, and the better opportunity you’ll have at lowering your bounce rate. Neil Patel talks about Evergreen Long Form Content and everyone should listen as Neil is an authority on the subject and continues to crank out extremely valuable content on how to grow your website traffic. And while we are on the subject of increasing web traffic and lowering bounce rate…

Charts and analytical data on the tablet screen with a cup of coffee and a telephone in the background

Using Google Analytics to Track Your Progress

SEO copywriting isn’t just fire-and-forget– you shouldn’t simply post your content and leave. In fact, you ought to be routinely monitoring your content utilizing Google Analytics. According to the folks at LinkAssistant , they saw fit to integrate analytics into SEO Powersuite quite awhile back.

Traffic is one of the best indicators of SEO effectiveness, no two ways about it. That is why today your SEO PowerSuite tools are integrating with Google Analytics — the tool thousands of webmasters use to analyze their websites’ visitors and traffic. –www.link-assistant.com

Time on site, bounce rate, and pages per session are all as essential (if not more crucial) than keyword density. When you think about it, that’s not that unexpected. If your website has a high bounce rate, that suggests that visitors to your site aren’t staying for long, most likely since your page isn’t really providing them with the details they’re looking for. If your bounce rate is high, there’s a great chance your page isn’t optimized for the appropriate keywords.

Let me warn you ahead of time – there are plenty of non-content associated things that can cause your bounce rate to skyrocket. Aggressive pop-ups, slow loading times, obnoxious images, and any other ugly style component can push visitors away.

Writing good SEO-based content isn’t just the words on your screen– it’s about how your visitor sees them. If they are obscured by bad design – especially that light gray, extremely small font then no one is going to remain to read them. By the way, am I the only one who has a problem with the small, light gray thin font?

Human Networking, LinkedIn, meeting, pr

Enhance the Optimization of your Web Content Writing – Human Networking

If you utilize WordPress as your content management system (CMS), there are great deals of complimentary online PR tools (some in the form of plugins) you can make the most of. At VIP SEO Blog, I use several tools and will dedicate another article to that later. Free and simple website PR is as basic as uploading a plugin to WordPress or using LinkedIn and networking with others…

For a list of free, trial and paid PR tools, have a look at Our Ultimate List of the Best PR Tools for 2018 Posted by Wendy Marx.

Double Check Your Work – Proof Read, Re-Write, Edit Some More…

The only difference between professional SEO article authors and regular people is an eye for self-modifying. Programs like, Google Docs and Microsoft Word make it simple. The red and green warning lines provide a great guide as well as auto correction.  Ever try Grammarly? The free version is pretty good for finding most mistakes and they even have a plugin for your favorite browser and MS Word as well. However, if you’re going to be doing content writing for a living you might as well get the premium version of Grammarly as soon as possible.

Having an eye for the visually pleasing format is likewise crucial. Stay away from incredibly long paragraphs (similar to what I write -ha ha)  and sentences that go on for miles. If you’re able, it’s always a good idea to have another person read over your work prior to striking the publish button. Even if they aren’t an SEO author (or editor), the second set of eyes can catch a lot of simple mistakes.

Balling on a Budget: Become your Own PR Company

As soon as you’ve written and posted an article, the work is just half complete. The last action of all web content writing is serving as your very own online PR firm. Link your content all over the place. Submit your content to Facebook, Reddit and Google Plus, etc.

Social network management and composing web content go together, and as soon as you strike the “Publish” button on your fresh article or blog site you should be tweeting and backlinking your heart out. Social media marketing goes hand in hand with content creation.

In Conclusion…

There is a lot more to this and as long winded as I am I highly recommend you read as many other articles about SEO Copywriting as possible. There is no definitive guide on this subject except common sense. Google is your friend, but do not underestimate the power of the other search engines as well. I have even gone as far as using Google Translate via Chrome browser to research on-page SEO methods. Just depends on how much you wish to learn.

Author: Gregory Herring

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